About us

Vellor Dublin isn’t just a brand — it’s an attitude. Born in the vibrant streets of Dublin, we’re here to disrupt the ordinary, break free from the typical, and create fashion that’s as unique and fearless as you are. This isn’t about following trends — it’s about shaping them. It’s about standing out, being unforgettable, and wearing your boldness like armor.

Our Story

Vellor Dublin was born out of the belief that fashion should be an expression of who you are, not just something you put on. We saw a gap — a world full of “safe” designs and fleeting trends. We wanted something different. Something that would make heads turn, hearts race, and pulses quicken. Our pieces are designed for those who refuse to fade into the background, who are ready to step into the spotlight and own it.

We started with a simple but powerful mission: to create the boldest, most iconic fashion that lets you be unapologetically yourself.

The Vellor Spirit

We don’t follow the rules. We rewrite them. We believe style isn’t about being “on trend” — it’s about being undeniable. We’re for the rebels, the trendsetters, the ones who live outside the lines. Our designs aren’t just meant to be worn; they’re meant to make a statement, spark conversations, and inspire confidence with every step you take.

Every piece we craft is more than just an item of clothing — it’s an extension of the individual who wears it. It’s a piece of empowerment. It’s the jacket that transforms your day, the shoes that make every sidewalk feel like a runway, the hoodie that tells the world you’re not just passing through — you’re making an entrance.

Designed for the Fearless

At Vellor Dublin, we believe in creating pieces that turn heads and make you feel like you’ve stepped into your own spotlight. From meticulously chosen fabrics to intricate details that add just the right amount of edge, every item is designed with one thing in mind: to amplify your confidence and elevate your style.

We don’t believe in the “safe” route. We live for the daring, the bold, the revolutionary. That’s why we push the boundaries of design, combine influences from different worlds, and make sure that our creations never feel “basic.”

Why Vellor?

Because we’re for the ones who aren’t afraid to be seen. We’re for the people who wear their confidence like a crown, who know that true style isn’t about fitting in — it’s about standing out. If you’re looking for something that’ll make a statement, that’ll elevate your wardrobe from ordinary to extraordinary, you’ve found it.

Join the Movement

This is more than fashion. It’s a lifestyle, a statement, a movement. And we want you to be part of it. Follow us on Instagram @vellordublin for a sneak peek into the world of Vellor — where the latest drops, exclusive behind-the-scenes moments, and the attitude we stand for come together.

Fashion doesn’t just happen. We make it happen. And we want you to be at the front of the line.

At Vellor Dublin, we don’t just create clothes. We create icons.